Strategy & Marketing

ABOUT THE COURSE

Short-term Professional Development Program Abroad

University of La Verne

Program Theme

Concepts and strategies for the conquest of markets.

Target

Undergraduate and graduate students with interest in the areas of strategic management and marketing.

Objectives

Engage with advanced theory in Strategy and Marketing, combined with case studies on the topic, in the context of an executive exchange program. It allows students to develop strategies for their organization, from an international perspective.

Strategy & Marketing

Benefits for scholarship holders participating in this program:

  • Partial scholarship available for program tuition

  • Free inperson English course in California

  • Guidance and documents for obtaining the US Visa

  • Academic preparation and logistics for the program

Why should I attend this course?

  • Study at an American University with a Scholarship;
  • Classes with PhDs teachers of the university, with great executive experience; 
  • Two meetings with local executives within the activity grid and optional visit to the port of Los Angeles; 
  • Learn concepts and strategies for the conquest of markets; 
  • Develop marketing strategies for your organization from an international perspective.

 

Check the opinion of our former students

Testimonials from IBS Americas students who attended University of La Verne

Testimonials
University of La Verne
July - 2025

Luizxa Garcia

Testimonials
University of La Verne
July - 2025

Gabriel Nonino

Testimonials
University of La Verne
July - 2025

Nicole Novak

Testimonials
University of La Verne
July - 2025

Fabiana Ascurra

Testimonials
University of La Verne
July - 2025

Rubens Farias

Testimonials
University of La Verne
July - 2023

Danilo Muniz

Content

Change management; Leadership, Strategic Management and Change management; Mission, vision, and Social Responsibility. Company Visits and Business Cases.

Core competence; Key Performance Indicators and Balanced Scorecard; Strategic alignment. Company Visits and Business Cases.

Marketing in the International Arena - landscape and trends; Managing cultural and legal differences among countries. Business Cases and Graduation Ceremony.

Frequently Asked Questions

In order to study with IBS Americas, it is necessary to have an intermediate to advanced level of English, so that you can interact effectively with colleagues and professors during the courses. The Business English course, however, requires only a basic level of English, making it ideal for those who want to improve their language skills before delving into more complex content. 

Yes, IBS Americas international executive courses are in-person and held at partner universities in the United States or Europe. They usually last for 2 or 3 weeks and are offered in January or July.

In Europe, IBS Americas has partnerships with the following institutions: 

• Bayswater College in London, UK. 
• CUOA Business School in Vicenza, Italy.

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Apply for a Scholarship
  • University of La Verne
  • Location
    La Verne - United States
  • Next terms
    January 11–28, 2027
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 7,245 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and visits to companies
  • Workload
    80 class-hours (lectures, talks and company visits)
  • Additional Activity
    Business English module included in the program with 27 class-hours
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management - ULV and Business English - ELS
  • Language
    English
Have questions? Talk to us!

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