Marketing & Value Management

Define the business mission/vision; Conduct situation analysis (e.g. SWOT); Identify opportunities (e.g. segmentation, targeting, and positioning); Implement marketing mix (4Ps); Evaluate performance (e.g. marketing matrix, research). Company visits and Business Cases.

We recommend that you bring your laptop to carry out academic activities and access digital materials. It will be useful both for assignments and for accessing the online library provided by professors.

Yes, IBS Americas international executive courses are in-person and held at partner universities in the United States or Europe. They usually last for 2 or 3 weeks and are offered in January or July.

It varies according to each home University or College. Some may accept the transcript of credits based on the course content, syllabus and class hours. However, the specific arrangement needs to be made directly with your home University. IBS Americas is happy to work with your Institution to provide any documentation required for a credit transfer process. Consult your secretary.