Business Strategy & Marketing Management

Creating and positioning brands; the power and the challenges of country brands. Project work.

We recommend that you bring your laptop to carry out academic activities and access digital materials. It will be useful both for assignments and for accessing the online library provided by professors.

Yes, IBS Americas international executive courses are in-person and held at partner universities in the United States or Europe. They usually last for 2 or 3 weeks and are offered in January or July.

In the United States, IBS Americas offers in-person courses at several prestigious universities, such as: 

• University of La Verne and California State University, Northridge (CSUN), California. 
• State University of New York (SUNY), on the New Paltz and Albany campuses in New York. 
• Florida Atlantic University (FAU) in Florida.