The course explores how brands build meaning, positioning, and connection with their audiences in an increasingly digital and competitive environment. Over three weeks, participants develop an integrated view of marketing, communication, design, and storytelling.
Undergraduate students and graduates interested in the field, as well as professionals who want to expand their understanding of marketing, communication, and design, with a focus on innovation, branding, and digital narratives. Ideal for those seeking an international academic experience and exposure to global market trends.
The program aims to equip participants with the skills to develop communication and marketing strategies aligned with today’s market, transforming ideas into positioning, visual identity, and digital narratives that create impact and connection with diverse audiences.
Free Business English module in California
Guidance and documents for obtaining the US Visa
Academic Preparation and Logistics for the program
Testimonials from IBS Americas students who attended California State University, Northridge
Ideating new business paradigms, identifying the target audiences; determining communication objectives and marketing strategy; defining the message; selecting communication channels.
Making a persuasive case for challenger brands through graphic identity, positioning utilizing visual and verbal communication, perception and meaning, language and signification.
Innovation strategy and new trends in marketing communications; focus on digital and cinematic brand storytelling to advance businesses across social, streaming, and out-of-home platforms.
In Europe, IBS Americas has partnerships with the following institutions:
• Bayswater College in London, UK. • CUOA Business School in Vicenza, Italy.
It varies according to each home University or College. Some may accept the transcript of credits based on the course content, syllabus and class hours. However, the specific arrangement needs to be made directly with your home University. IBS Americas is happy to work with your Institution to provide any documentation required for a credit transfer process. Consult your secretary.
We recommend that you bring your laptop to carry out academic activities and access digital materials. It will be useful both for assignments and for accessing the online library provided by professors.
PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.
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