Artificial Intelligence and Business Strategy

ABOUT THE COURSE

Intensive Executive Education Program in California

California State University, Northridge

Program Theme

How Artificial Intelligence is redefining strategy, innovation, and business models in the global landscape, exploring the role of data, digital platforms, and startups in creating competitive advantage.

Target

Undergraduate students and graduates who want to strengthen strategic decision making in an Artificial Intelligence–driven environment. Recommended for professionals in marketing, business, innovation, operations, and technology, as well as entrepreneurs and leaders in strategic areas.

Objectives

Present practical applications of Artificial Intelligence in management and business, preparing professionals to use data, support strategic decision making, develop new business models, and drive growth strategies.

Artificial Intelligence and Business Strategy

Benefits for scholarship holders participating in this program:

  • Partial scholarship available for program tuition

  • Free Business English module in California

  • Guidance and documents for obtaining the US Visa

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Experience an international journey that expands your global mindset and career perspective.
  • Study at a recognized university with access to the local academic and cultural environment.
  • 100% English classes taught by professors with strong academic and professional experience.
  • Expand your networking with professionals, executives, and participants from different countries.
  • Enjoy free weekends to explore the region, visit tourist attractions, and experience the local culture.
  • Strengthen your resume with an international education valued by the global market.

Content

  • How AI drives and supplements digital transformation in a start-up environment  
  • What entrepreneurs need to know about AI (without technical complexity)
  • “AI Done Right” – How executives can evaluate what’s real, what’s useful, and what actually moves the business      
  • AI as a strategic asset and competitive advantage when building your own company
  • How start ups are organizing their strategy, operations, and leadership to leverage AI
  • Applied, practice based learning on building a start up in the digital era—from ideation to execution, including AI integration

  • The new value of data in the AI era
  • How AI supports strategic and managerial decisions
  • AI in marketing, customer experience and operations
  • Generative AI and productivity in business contexts
  • Ethics, privacy, cybersecurity and AI governance
  • Human judgment vs algorithmic decisions

  • AI as a driver of innovation and new business models
  • Go-to-market strategies in the AI era
  • Startups, platforms and digital ecosystems
  • Human + AI collaboration in growth teams

Frequently Asked Questions

An international certificate is a document issued by the university that proves your participation in a course abroad. This certificate is a valuable addition to your resume and can be recognized in your home country by universities or employers. Upon completing one of the thematic international courses offered by IBS Americas, you receive a Certificate of Executive Management issued by the university where the course was taken, validating your academic and international experience. 

In Europe, IBS Americas has partnerships with the following institutions: 

• Bayswater College in London, UK. 
• CUOA Business School in Vicenza, Italy.

A short course is a practical and intensive way to improve your knowledge in a short time, without the need to leave your home country for long periods. These short courses provide a complete immersion in the content, as well as networking opportunities with students of diverse nationalities. Travel to these courses can be carried out with a tourist visa, which simplifies the process of entry into the country, being a convenient option for those seeking a fast and effective international experience.

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Apply for a Scholarship
  • California State University, Northridge
  • Location
    Northridge - United States
  • Next terms
    January 11–28, 2027
  • Dates
    3 weeks (January or July)
  • Investment
    U$ 6,740 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and lectures
  • Workload
    80 class-hours (classes, lectures and talks)
  • Additional Activity
    Business English module included in the program with 27 class-hours
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management and Business English
  • Language
    English
Have questions? Talk to us!

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