Applied Design Thinking and Storytelling

ABOUT THE COURSE

Intensive Executive Education Program in California

California State University, Northridge

Program Theme

The course presents how to apply Design Thinking to the creation of solutions, the development of ideas, and the communication of innovative proposals. Throughout the program, participants integrate creativity, collaboration, and storytelling to generate value in different professional contexts.

Target

Undergraduate students and graduates who wish to strengthen creative thinking, innovation, and strategic communication. Recommended for those seeking to develop problem-solving skills, teamwork collaboration, and an academic experience at an American university.

Objectives

To develop participants’ ability to apply Design Thinking to solve complex challenges, with a focus on customer needs. The course uses practical activities, case studies, and storytelling to support the creation, communication, and presentation of innovative solutions.

Applied Design Thinking and Storytelling

Benefits for scholarship holders participating in this program:

  • Partial scholarship available for program tuition
  • Free Business English module in California

  • Guidance and documents for obtaining the US Visa

  • Academic Preparation and Logistics for the program

Why should I attend this course?

  • Experience an international journey that expands your global mindset and career perspective.
  • Study at a recognized university with access to the local academic and cultural environment.
  • 100% English classes taught by professors with strong academic and professional experience.
  • Expand your networking with professionals, executives, and participants from different countries.
  • Enjoy free weekends to explore the region, visit tourist attractions, and experience the local culture.
  • Strengthen your resume with an international education valued by the global market.

Check the opinion of our former students

Testimonials from IBS Americas students who attended California State University, Northridge

Testimonials
California State University, Northridge
July - 2024

Gabriel Palma

Testimonials
California State University, Northridge
July - 2024

Anderson Camilo Mesa Oquendo

Testimonials
California State University, Northridge
January - 2023

Kalissa Prieto

Testimonials
California State University, Northridge
July - 2022

Steffanie Anne Menor

Testimonials
California State University, Northridge
January - 2020

Cinthia Obrecht

Testimonials
California State University, Northridge
January - 2020

Matheus Atanes

Content

Innovation/Evolution; corporate cultures that promote divergent/creative thinking; the zeitgeist of Design Thinking; understanding the creative process as applied to products and marketing; the “crit” technique.

Discovering your hidden assets; optimizing innovative thinking: the needs and values, communication styles, and personal motivation for individuals working together in groups; Design Thinking and problem solving; effective decision making and leadership.

Develop a customer solution through applied Design Thinking principles. The Elevator Pitch: communicate an experience, product or service in the fields of technology and innovation; telling your story; connecting with the target audience; deliver a unique value propositions.

Frequently Asked Questions

Courses are 3 weeks with classes from monday to thrusday full-time. The student will take the administration module in one period and, in the case of students from the United States and England, the English module in another. In Italy, the other period is dedicated to the preparation of the work to be presented at the end of the course. 
On Thursdays, students in the thematic courses have company visits or lectures with local executives. 
Please refer to the course page for specific details of course load, syllabus and extra activities. 

The students will visit companies active in the local market or receive representatives at the university for lectures according to the course's area of study. It is expected that students have a very proactive attitude, asking interesting questions to the representative of the organization.

An international certificate is a document issued by the university that proves your participation in a course abroad. This certificate is a valuable addition to your resume and can be recognized in your home country by universities or employers. Upon completing one of the thematic international courses offered by IBS Americas, you receive a Certificate of Executive Management issued by the university where the course was taken, validating your academic and international experience. 

PROGRAM COORDINATION IN BRAZIL
Professor Ricardo Britto

PhD in Business Administration from FEA/USP, he is one of the most experienced Brazilian professors in International Business.

Apply for a Scholarship
  • California State University, Northridge
  • Location
    Northridge - United States
  • Next terms
    July 12–29, 2027
  • Dates
    3 weeks (July)
  • Investment
    U$ 6,740 + Enrollment: U$ 90
    Check opportunities for partial scholarships
  • Program Profile
    Full-time classes and lectures
  • Workload
    80 class-hours (classes, lectures and talks)
  • Additional Activity
    Business English module included in the program with 27 class-hours
  • Students per Classroom
    From 15 to 30
    students
  • Certification
    Certificate in Executive Management and Business English
  • Language
    English
Have questions? Talk to us!

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